Social Media is interactive digital technologies which allow the generation or sharing/reception/ exchange of information, views, career goals, and other types of creative expression through social networks and online communities. Social Media includes blogs, micro-blogging, message boards, community websites, social networking sites, video sharing and production tools, instant messaging and collaborative software that allow for the exchange and creation of content and ideas by a group of people, often organized into teams. These services provide a platform for people to express their identity, creativity and their experiences and also to establish long-lasting professional relationships and associations. This helps in better management of time and helps one to make effective use of available resources.
Social media are mostly web-based and designed to enable a user to share information on any topic with a few clicks of the mouse. Most social media websites allow users to invite others to become their friends. They can share pictures, videos, text or any type of content using multimedia. Users can also share applications or games through these web-based platforms. The system is usually open to the community and any user can access the content on any website.
There are many web-based platforms, which provide the opportunity to develop online careers, increase brand awareness and build online reputations. These platforms have increased the scope and impact of Internet marketing. On the other hand, social media can also be used to enhance personal online careers. There are many ways by which you can start your own social media account and create a social media presence.
Some of the popular web-based platforms are Facebook, Twitter, YouTube, MySpace, LinkedIn, FourSquare. These are the most popular social media sites available on the internet and they each have their own unique features and functions. Some of these platforms have evolved so much that they are almost a part of the web-based platform. In such a scenario, you can link all your existing websites and social accounts with these web-based platforms. This makes it easier for you to share documents, photos, videos and other content with your customers and prospects.
You can use these platforms for business purposes as well as for fun. You can share music and videos, photos and documents with your friends and family using these social networks. These platforms have provided a revolution in the concept of sharing and social networking. You can easily create your profile, upload files and share documents with your friends.
On the other hand, social networking has made it easy to find like-minded individuals who share the same interests as you do. You can meet them, build relationships and then share ideas and concepts. Your friends may start following you on these social networking platforms too. Thus, this concept is not only about sharing and spreading information but also building long lasting professional relationships and understanding.