Social media have been around for quite some time, but only in the last few years has it become so widely used by consumers and businesses alike. Social media are online interactive technologies that allow the generation or sharing/ exchange of ideas, professions, interests, and various other types of expression through virtual networks and social communities. Social media can be defined as a set of Internet technologies, including blogging, image and video sharing, networking, social bookmarking, social networks, instant messaging, and social interaction. The most popular social media at the moment is Facebook, Twitter, MySpace, and LinkedIn.
Social media provides a platform where business, brands, and individuals can create a presence and interact with consumers. Social media has the potential to attract huge amounts of audience which can be potentially very influential. This form of marketing allows users to create and share critical reviews, content, videos, and articles about the product or service they are offering. It also provides a medium to display their creativity and imagination by the use of graphics and text. With the right marketing strategy, a brand can easily promote their products and services. The following are the top 3 benefits of using social media as part of your marketing plan:
First, social networking provides a forum for professionals to share their expertise. Businesses that want to get the attention of potential customers should definitely start making use of the media. It is highly recommended that businesses with a presence in social networking platforms as well as local media such as newspapers, magazines, radio, TV, and billboards make use of social media to build up their brand value. A professional who is well connected in local media will surely capture more attention compared to a non-professional who is not connected.
Second, social media allows for the easy measurement of results. One of the most effective ways of maximizing the benefits of social networking is by measuring. By measuring the actions you have carried out on your social media, you will be able to determine which among your social media marketing strategies is working and which ones are not. A good example would be to ask users to fill out a survey after visiting your blog or website. Through the survey, you will be able to determine how the content of your marketing efforts are working.
Third, social media allows for a collaborative effort among business partners. There are many platforms that allow companies and businesses to use social media as a marketing tool; therefore, it is important that you know the best platforms to use in your endeavor. Some of the platforms that are considered to be good tools for collaborative marketing are Facebook, Twitter, YouTube, LinkedIn, FourSquare, and Yelp.
With these platforms, you are now empowered to create and deliver what your clients need. In fact, social networking is an essential and important part of today’s online marketing strategy. Now that you know the benefits of using social networking, get out there and implement your plan! Go ahead and start connecting with other entrepreneurs online. Remember, it is always easier to reach a decision when you are able to consult with real-time experts rather than reaching decisions in a face-to-face manner.