YouTube is second largest search engine on the Internet. Marketing with YouTube is simply set up a channel and start uploading videos. But as your investment in video grows, so does the pressure to make sure that the content is performing. Beyond the basics of YouTube branding and uploading, there are little-known features that can help to improve performance. Here in this article i am going to give you few tips to optimizing your channel to encourage people to engage and increase your YouTube presence online.
Tips to Optimize Your YouTube Channel:
The people will notice and remember you in YouTube through the title only. The perfect will describe the content of the video they will lead you to what exactly you are searching for. If your video’s title is so long that the full name is cut off, Keep titles short and simple. Don’t forget to include relevant keywords that best relate to your content.
The thumbnail is the key component in helping promote your YouTube channel. Good customized thumbnails to draw attention and entice users to click the play button. With custom thumbnails, you can add text, logos, colors, and choose the most appropriate frame
Keep a few rules in mind for the size of your custom thumbnail because it will also be used as your preview when someone embeds your video on their site. Google recommends the following specs:
- Have a resolution of 1280X720 (minimum width of 640 pixels).
- Be uploaded in image formats such as .JPG, .GIF, .BMP, or .PNG.
- Remain under the 2MB limit.
- Try to use 16:9 aspect ratio.
You can upload a custom thumbnail as soon as you upload a video by simply choosing the Custom thumbnail option. To add the new thumbnail to an already existing video, go to your Video Manager>> Edit >> Custom thumbnail.
Every description needs to be unique and personal. Make relevant keywords in your description in the first sentence. Start by adding a link to a website before your detailed description.
Annotations are text overlays that are clickable and appear on your videos. You can engage your visitors with Annotations that gets them to Subscribe to your channel, visit your website, or view another video on your channel. You can easily add a speech bubble, a note, a title, a spotlight, or just pause the video at the right time.
Interact with Your Audience:
You have to promote their channel by interacting with their audience, strengthening your relationship and developing loyal followers. Try to make communication with audience through video response, social media outlets. Stays connected with audience and express your appreciation of their support through a video
Create your Own Playlist:
One of the best ways to improve watch time is by creating playlists. Make your video content easier to find. YouTube will automatically play the next video in the list in the end of each video. Create a more user-friendly experience on your channel. Add subscribe button in your playlist. So, whenever you add a new video to that certain playlist, the subscriber will be notified by the updates in the subscription bar on YouTube’s main page.